You have an excellent technology that has been well – researched and you think it is ready for a startup. How do you define, what will your startup focus on? How do you know who is the right customer for your product and will they be interested in your product? What problem is your product solving? In this webinar, Dr. Kapadia will lead you through a stepwise process to
- Identify your target customer
- Clearly define what customer problem are you solving
- Understand how to define your product to solve the customer’s need
Dr. Kapadia, PhD in Biochemistry, is a commercialization expert who has supported over 100 startups in the scientific space. As a university professor she has taught entrepreneurship classes, as a mentor she has served startups through the NSF iCorps program, and as a consultant, Dr. Kapadia has provided startups with such services as market research, customer segmentation, value proposition development, go-to market strategy and much more.