Learn how to clearly define what customer problem are you solving. For your product to be successful in the market it is essential that you are solving a well-defined unmet need that your customer is currently struggling to solve or is solving poorly. You will also learn how to identify your target customer in this webinar.
Dr. Kapadia, PhD in Biochemistry, is a commercialization expert who has supported over 100 startups in the scientific space. As a university professor she has taught entrepreneurship classes, as a mentor she has served startups through the NSF iCorps program, and as a consultant, Dr. Kapadia has provided startups with such services as market research, customer segmentation, value proposition development, go-to market strategy and much more.